This might also interest you
KLM Won’t Chicken Out of Ethical Food
There is much commotion at present about chicken and its role as a food product. Chickens often live in extremely poor conditions. Animal rights agencies are working to protect their interests. The Beter Leven (‘Better Life) Seal of Approval offers consumers, supermarkets and other purchasers in the Netherlands the chance to choose chicken which has been bred and grown while taking animal welfare into account.
On 1 October KLM started serving one-star ‘Beter Leven’ seal of approval chicken on World Business Class and European Business Class on flights originating in Amsterdam. From late 2013, this standard will extend to Economy Class meals on flights originating from Amsterdam. For more information click this link.
KLM prefers to use ethical products in the food it serves. Owing to the great number of meals it serves on board each day, KLM is a major consumer among catering suppliers in the Netherlands. As a result, we can make a difference in the field. We try to influence our suppliers to provide sustainable products. Wherever possible we look at what we can do to contribute to animal welfare and sustainable production. This calls for considerable investment. So, we can’t change everything all at once, but we continue to take steps towards increasingly sustainable catering products. Starting at the end of 2013, we will prepare meals using chicken bearing the Beter Leven one-star seal of approval on flights originating in Amsterdam.
Doing What Is Feasible
Do we limit our initiatives to the poultry industry? Absolutely not! For some time, now, KLM has been serving sustainable fish bearing the MSC (Marine Stewardship Council) label and the ‘green list’ in the guide to sustainable fish (de Viswijzer) published by the North Sea Foundation and the World Wide Fund for Nature in the Netherlands. On flights originating in Amsterdam, we serve veal bearing the Beter Leven one-star seal of approval. On flights originating in the US, the ‘cage-free’ omelette is an ethical and much-appreciated meal. Also on board, we have organic milk, Caring Dairy Beemster Cheese, a variety of Beter Leven sandwich meats, and we serve UTZ fair-trade coffee on all our flights.